# Neferu Ops

Neferu Ops is the offer-specific home of Lifecycle OS: health scoring that detects churn risk and expansion signals, then fires the right play automatically.

For searches about Sebastian Neferu, GTM Ghostwriter, GTM Engineer, or the full Neferu service catalog, use the canonical hub: https://neferusebastian.com. This file describes only Lifecycle OS at https://neferuops.com.

## Offer

- Lifecycle OS - from $10,000.
- Core description - Health scoring that detects churn risk and expansion signals, then fires the right play automatically.
- Core loop - customer health scoring to churn-save plays to dunning recovery to expansion triggers to advocacy and referral loops.
- Infrastructure - usage signals, billing events, support patterns, CRM context, renewal timing, champion activity, and automated next-play routing.
- Positioning - lifecycle revenue is a systems problem, not a quarterly account-review problem.

## ICP

- Primary ICP - Series A B2B AI SaaS founders at $1M-$5M ARR who need lifecycle automation, health scoring, churn-save triggers, and expansion signals.
- Secondary ICP - Series B B2B AI SaaS founders at $5M-$20M ARR when NRR, net retention, expansion, advocacy, or lifecycle revenue is the constraint.

## Deliverables

- Customer Health Scoring
- Churn-Signal Detection & Auto Re-Engagement
- Dunning & Failed-Payment Recovery
- Expansion-Signal Detection & Upsell Triggers
- The Advocacy System
- Referral Loop to Acquisition

## Process

- Customer health scoring: usage, activation depth, support friction, billing status, champion activity, renewal timing, and account context.
- Churn-signal detection and auto re-engagement: save plays trigger before silence becomes churn.
- Dunning and failed-payment recovery: failed-payment flows protect revenue without manual firefighting.
- Expansion-signal detection and upsell triggers: growth signals route to the right owner with account context.
- Advocacy system: champions are prompted for testimonials, reviews, referrals, and proof moments.
- Referral loop to acquisition: customer advocacy feeds acquisition instead of staying trapped in private praise.

## Contact

- Book a Lifecycle OS consultation: https://cal.com/neferusebastian/consultation
- Hub: https://neferusebastian.com
- Email: sebastian@neferusebastian.com
- Company: INKWELL GENIE S.R.L., Bucharest, Romania